As a child I wanted to work for Doctors Without Borders. I was inspired by the impact that these people have in the lives of others. However, I soon discovered that my passion wasn’t tied to medicine as such, but to make a difference. To strengthening impact makers and their stories. As a child, I could never have imagined that one day, I would have a successful company doing exactly that. 

I believe you can't capture all of life in a single story. That is why I embrace contrasts: from riding alone on horseback through Mongolia to a weekend on Terschelling with my whole family. From being vegetarian out of principle to flying three times a year. From enjoying a podcast about the brain to bingewatching all Modern Family episodes..not once, but twice! I love all stories of life, and I really want to capture them all.

That applies to our clients' stories – your stories – too. I get immense pleasure from observing the world we create on stage. Entrepreneurs, politicians, idealists, doctors, leaders. From this country and from abroad. I learn from you and I challenge you. Because I believe when speaking, thinking, feeling and doing are aligned, that's where you’ll find happiness. That's how you make an impact. That's where you bring about change.